Echo Imaging - The Ridge Tool Company

Case Study 1 | Client > The Ridge Tool Company

An industry leader of professional tools for the trades, the Ridge Tool Company, and brand RIDGID, are household names. Our commitment to upholding their iconic brand, as well as ensuring multi-generational recognition, means Echo Imaging is focused on developing unique digital content solutions that provide our client with the most effective ways to share their catalog, demo videos, and other important information and communications.

Challenge
Design and create a USB which replicates one of their most famous icons—the RIDGID Wrench.
Solution
Working with engineering drawings, we devised and manufactured a USB in 3D of the RIDGID wrench, adhering to corporate brand specs and patented components of the actual tool. The resulting USB was used for media kits, promotional giveaways and awards... the perfect tool for digital storage.

Challenge
Our client wanted to provide their catalog on a USB drive, but not just any old USB drive. Something really unique, that was also useful.
Solution
We sourced, co-branded, and laser engraved a data loaded 3-in-1 USB which can be used with standard, iPhone, and Type C connectors, expanding it’s usage to mobile phones.

Partnering for more than 20 years with Ridge, we have collaborated with numerous company departments including sales, marketing, graphics, manufacturing, engineering and sourcing, allowing us to understand the full scope of their operations and how to best represent their brand.